AI-Powered Finance

Your Wallet,
Smarter with AI

Purp integrates your stocks, crypto, and assets with intelligent AI analysis. Get real-time insights, smart portfolio balancing, and predictive market alerts.

Chrome Extension
Real-time Data
AI Analysis
robinhood.com/portfolio

Purp AI

Extension Active

PRO
AI Insights
Portfolio Health Excellent
Tax Optimization Save $1,240
Risk Level Moderate
+18.4% YTD

Connected Portfolios

Robinhood

Imported 2 min ago

$18,450

Fidelity

Imported 5 min ago

$42,120

TaxPro Alert

Harvest losses in TSLA to offset $2,400 in gains

Extension Active

Analyzing portfolios...

50K+

Active Users

$2M+

Assets Analyzed

$3.2M+

Tax Savings Generated

15+

Portfolio Platforms

Features

Everything You Need to Invest Smarter

Purp combines cutting-edge AI with intuitive design to give you the ultimate investment experience.

Chrome Extension

Works seamlessly in your browser. Access AI insights with one click while browsing your portfolio platforms.

AI-Powered Insights

Our advanced AI analyzes your assets and wallet to provide personalized investment recommendations in real-time.

Import Portfolios

Easily import from Robinhood, Fidelity, and 15+ other platforms. No need to manually enter your holdings.

Tax Optimization

AI identifies tax-loss harvesting opportunities and strategies to legally minimize your tax burden.

TaxPro AI

Advanced tax AI that analyzes your entire financial picture to find deductions and optimize your tax strategy.

Smart Alerts

Get notified about tax deadlines, rebalancing opportunities, and market movements that affect your portfolio.

How It Works

Start Investing in 3 Simple Steps

1

Install Extension

Add Purp to Chrome in seconds. The extension icon appears in your toolbar, ready to analyze any portfolio page.

2

Import Portfolios

Connect Robinhood, Fidelity, and 15+ platforms. Your holdings sync automatically—no manual data entry needed.

3

Optimize & Save

AI analyzes your assets and wallet, recommends optimizations, and finds tax savings opportunities automatically.

Testimonials

Trusted by Smart Investors

"The tax optimization alone paid for the TaxPro plan 10x over. Saved me $3,400 on my 2025 taxes. The AI insights have improved my returns by 18%."

MR

Marcos Ribeiro

Software Engineer

"Importing from Robinhood took 30 seconds. Now I get AI analysis on every page I visit. The extension just works—no friction at all."

AS

Ana Souza

Financial Analyst

"TaxPro AI found losses I could harvest that I never knew existed. It's like having a tax advisor and portfolio manager in my browser 24/7."

JP

João Pedro

Business Owner

Pricing

Choose Your Plan

Start free and upgrade when you're ready to unlock AI insights and tax optimization.

Free

Get started with basic tracking

$0 /month
  • Import 1 portfolio (Robinhood, etc.)
  • Basic portfolio tracking
  • Daily market updates
  • Chrome extension access
  • AI Insights
  • Tax optimization
Most Popular

Investor

AI-powered portfolio analysis

$15 /month
  • Unlimited portfolio imports
  • AI-powered insights
  • Asset & wallet analysis
  • Real-time smart alerts
  • Portfolio rebalancing tips
  • Tax optimization AI
Max Savings

TaxPro

AI tax optimization included

$39 /month
  • Everything in Investor
  • TaxPro AI - pay less taxes
  • Tax-loss harvesting alerts
  • Deduction finder AI
  • Annual tax strategy reports
  • Priority support

Ready to Optimize Your Wealth?

Join 50,000+ smart investors using Purp's AI to analyze portfolios and save on taxes. Install the Chrome extension in seconds.

Free plan available. Upgrade to Investor ($15/mo) or TaxPro ($39/mo) for AI features.